Monitoring audience concerns and readiness to return will be key to managing our sector’s successful return to operation. This longitudinal study is designed to complement, not duplicate other efforts. The key difference is a dedicated PAC cohort effort versus either national panel studies or individual organization efforts.
The survey is designed to provide an opportunity to monitor and compare trends in audiences’ interest and propensity to return along with the conditions that they will find safe. Performing Arts Centers can participate in up to 16 semi-monthly administrations (May to December).
Centers will email between 2,000 and 5,000 randomly selected unique records from their database each tranche.
For more information, go to www.ams-analytics.com/audience to register and agree to terms for the study. Registration must be complete by Tuesday, May 5 to participate in the initial round.
Contact Jordan Gross-Richmond at 203-256-5228 with any questions.
