AMS connects with hundreds of arts, culture, and entertainment leaders
every week. Recently, questions about “immersive entertainment” have
grown more frequent. An ‘immersive industry’ is emerging. A few PACs
have introduced immersive programming and seen dramatic positive
impact in terms of new-to-file patrons, earned revenue, and increased
foot traffic in their venues and neighborhoods. This leads us to believe
the conversation is substantial and important for everyone who leads a
major PAC. This brief exploration of the immersive field and potential
synergies with PACs is intended to prompt conversation and inspire
creativity.