Reser Center for the Arts Business Planning Study

STRATEGY

The City of Beaverton, Oregon was in the planning stages for what is now known as the Patricia Reser for the Arts (the Reser), a multi-functional facility that includes an approximately 450-seat performance venue, a gallery, an outdoor arts plaza, event and meeting space, arts education studios, and administrative support spaces.

In late 2015, Opsis Architecture and the Shalleck Collaborative were engaged to build upon previous studies and advance the project through early schematic design. AMS was engaged at that time to complete a business planning study to more fully understand the potential operating and financial realities of the proposed center.

AMS worked with project leadership to outline success factors for the facility, completed interviews with stakeholders and community leadership, completed a market assessment, and studied benchmark facilities around the country. In consultation with City of Beaverton project leadership and through a series of workshops, AMS developed an activity profile and pro forma operating projections for the facility, determined a management and governance structure outline for planning purposes, and developed recommended next steps for implementation of the business plan. The Reser opened in March of 2022.

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